Princess Märtha Louise of Norway and her fiancé Durek Verrett are facing scrutiny over their recently launched wedding gin, which has raised concerns regarding the use of her royal title in commercial contexts.

Health authorities are investigating whether the gin's branding violates advertising laws, as it featured the princess's title and a custom monogram.

Following public backlash, the gin was temporarily pulled from sale by Vinmonopolet.

Critics, including media figures, have called for the princess to be stripped of her title due to repeated breaches of royal guidelines.

Despite the controversy, the couple insists that their intentions were to celebrate Norwegian traditions and that they did not seek financial gain from the product.